Freelance designer, since 2004…

My passion is collaborating with small business and organizations to navigate the ever changing opportunities available to effectively communicate their message in print and digitally.

About Elise Cronin-Hurley

Personal Service for your Peace of Mind.

Design and marketing experience to deliver quality digital marketing and print projects.

Mission

More than 30 years of experience promoting business endeavors. As a creative and versatile digital and print designer with a passion for client centered solutions, I seek opportunities to provide meaningful and creative contributions in a collaborative environment to affect value-driven communications.

Design Experience

I worked my way through college designing advertisements, brochures, newsletters, and flyers for campus clubs and student government. Throughout my career, I have continued to gain experience designing almost every type of project to assist in communications… stationery, advertisements, posters, postcards, signs, PowerPoint presentations, museum displays, billboards, workbooks, book graphics, radio PSAs, extensive project proposals, corporate identities, event programs, annual reports and marketing campaigns. As the needs of business became more digital, I began developing graphics for email, websites, and video, in 2000 began coding websites, and social media work in 2008.

Elise Cronin-Hurley typical client is a small business or organization, providing products or services for private and/or public sector sales, media, national seminars, educational programs, conventions, events, political campaigns, non-profit and not-for-profit endeavors.

Small Business Marketing

My extensive design experience is augmented by a thorough understanding of the needs and challenges of small business.  I was brought up within the environments of small business. My father started many small businesses throughout my life. I worked for several small businesses in a variety of professional services. This experience has given me a great appreciation for the hard work it takes to sustain a business and the many hats one wears on any given day, even more so with the added demands of trying to understand the opportunities to communicate your message via print, websites, social media and more.

Small business and organizations rarely have the budget for marketing departments or webmasters. I can help fulfill these roles at affordable rates with reliable service. I strive to communicate the workings of the web, websites and marketing messages to clients in an understandable manner, breaking down the jargon and techno-speak into plain English. Whether you need a logo, stationery design and a website, a social media graphic, or need someone to maintain your existing website… call or email me for an estimate.

Personal Interests

I believe young people are empowered when they learn how to make things happen in their lives.  My work with FIRST Robotics teams and Orange County 4-H, are my outlets to feed my passion to encourage youth to pursue their interests in STEAM fields. I serve as a volunteer for FIRST (for two Regional Planning Committees), 4-H Orange County Advisory Board (Member and Treasurer) and UF/IFAS Extension Orange County Advisory Board (Member).

I mentor and have served as the Team Lead for FIRST Robotics Competition, 4-H Exploding Bacon Robotics Team 1902. 1902 was awarded the Championship Chairman’s Award (now known as the FIRST Impact Award) and inducted into the Hall of Fame for their work with Spark Science Kits and the #FIRSTLikeAGirl social media initiative.  These activities keep me more in tune with cutting edge technology and communication issues, as well as the opportunity to help guide the development of programs to help more children to pursue their interest in STEAM.

In addition, I feed my soul passing time with friends, writing, painting, reading, and cheering on my robotics kids in all of their endeavors!

Skills & Abilities

Website & user interface

  • WHM & CPanel Management
  • HTML & CSS
  • WordPress: design & management
  • Full design, web hosting and domain management
  • Designing and managing front-end fundamentals
  • Coordinate internet marketing options
  • Creating graphics for websites for banners, ads and informational graphics
  • Collaborating with other service providers
  • Working with clients to bring their dreams to life in product that functions for them
  • Troubleshooting

Digital Media

  • Creation, management, writing and graphics for Facebook, Twitter, Instagram, Linkedin and Pinterest, Email campaigns and PowerPoint

Management & Collaboration

  • Coordination of large groups of people
  • Project Management with numerous stakeholders
  • Coordinate the efforts of numerous stakeholders in design and project management.
  • Volunteer Management in complex annual events and long term sustainability of efforts

Branding & identity

  • Logo Development: design, updating, rebranding
  • Branding documentation
  • Workshops
  • Consultations
  • Brainstorming facilitation

Software technical proficiency

  • Adobe: Photoshop, Illustrator, InDesign, Dreamweaver, Acrobat
  • Microsoft: Word, Excel, PowerPoint, Publisher, Outlook
  • Google Drive Suite: Docs, Sheets, Presentation
  • Additional communication tools: Slack, Zoom, DropBox, Zapier

Print graphics & Promotional materials

  • Business cards to Billboards. Flyers, workbooks, handouts, postcards, annual reports, newsletters, posters, training manuals, product catalogs, standing banners, hanging banners, convention displays, museum display.

project management

  • Business to Business, Business to consumer, agencies, printers, clients, organization boards, & committees

Education

Masters in
Public Administration

Emphasis in Non-Profit Mgmt
University of Central Florida

1994

Bachelors of Arts
Organizational Communication

Minor: Public Relations
University of Central Florida

1990

Bachelors of Arts
Political science

University of Central Florida

1990

Continuing self education is an absolute must in digital and print design.  The internet and graphic design are ever changing skill sets and these efforts can greatly impact an organizations communication.  I work to keep up-to-date in many areas such as internet innovation and policy changes, changing trends of graphic and web design, programming, WordPress, CSS, marketing, branding, conflict resolution, business management, search engine marketing, and technological tools.

Evolution of Skills

I first encountered the internet when I was studying for my Masters degree in 1992. It was quite a different tool then. Nothing fancy, but full of potential. At the time I was working in an office with phones, fax machines, and overnight mail being our best options to reach existing and potential clients quickly. The possibilities of the world wide web piqued my curiosity about how it would change the way business communicated and further the way the world would communicate and transform. Being the curious person I am, I discovered the fascinating expression of code and design.

  • 34+ YEARS GRAPHIC DESIGN
  • 30 YEARS MARKETING
  • 20 YEARS DIGITAL DESIGN
  • 20 YEARS WEBSITE, HTML & CSS
  • 9 YEARS WORDPRESS DESIGN & MAINTENANCE

More than…

+ Years experience

+ Complete projects

+ Happy clients

+ Cups of tea

Let's Work Together!

Email

elise@liseydreams.com

Address

Post Office Box 1394
Winter Park, FL 32790

OR

Post Office Box 924
Groveland, FL 34736

Phone

(407) 929-6297

“What we do for ourselves dies with us.
What we do for others and the world remains and is immortal.”

~ Albert Pines

Contact me today!

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